Making friends is an easy thing to do for most people but keeping them is a whole new story. As matter of fact maintaining a relationship is one of the hardest things to do in life. And the same thing applies to any business including a
cryotherapy spa.
It might be easy to attract new clients but making them want to come back to you again and again might not be so be easy. It is important to note that the more you can be able to keep your clients the more you will be able to make more profits. Actually,
maintaining your clients that you already have might be a better idea than trying to reach out to new clients.
Well, if you are wondering how to keep them coming, we have prepared you some of the best tips to help you out, check them out:
1. Develop A Loyalty Program
If you want your clients to be loyal to your cryotherapy spa, you need will need to do things that will make them want to be loyal to your business. One of the most effective way of ensuring that is by making sure that you develop a loyalty or what we can call a reward program. It can be simple things like offering a free spa day on their 10th spa day or a complex reward system like redeemable points. Whatever it is just make sure it is enticing and your customers will not tire coming back to your cryotherapy spa.
2. Be The Expert
Show your clients that you are better than your competitors by providing them with the most informative answers to their questions. Be the advocate and educator to your customers and potential customers. Answer their questions on platforms like Quora and make sure to answer their questions on social media too. Solve the problems that they might be having and it is going make you seem the expert in the field and it will make your clients keep on coming back.
3. Create A Inviting Atmosphere
Another point that is very strong when it comes to making your clients want to come back again and again. Go an extra mile to make your clients happy by offering them stuff like a cup of coffee when they arrive on cold day or offering them some juice when they arrive on a hot day. Be sure to play the clients favorite music while he is enjoying his day. Just ask him his favorite music or you can even use his iPod to create a playlist that he will be listening during his time there.
Offering them snacks and chatting with them are also great ideas of making your clients feel more comfortable. Creating a comfortable and personalized experience shows that you care about the clients and if your client knows you care about him or her, she will not hesitate coming back time and again.
4. Listen To Your Clients
Most people enjoy a good conversation during a cryotherapy therapy session but some don't. If your client is sending signals and that he does not want a conversation with you at that moment, listen to him and keep quiet. If your client seems troubled ask what's wrong in a polite way and lend her a listening ear during her this tough time. This will show that you care about your client and as we have already sent established if the clients knows or feels that that you care about him or her, she will be happy to come back.
5. Make The First Visit Memorable
The first impression normally determines if the customer will come back or that will be the last time they visits your business. Go an extra mile to make their first visit special. Offer discounts maybe on the first visit and promise them that the same will happen on her 8th or 10th visit. Do everything as they says and trust me they will even invite their friends to your cryotherapy spa.
6. Hold Events
Going to a cryotherapy spa might be a social experience to some of your clients and you can make it even more social by holding events and making sure all your clients are invited. Hold this events after every a few months so that your clients can have a good time with you and get to know some of your other clients. Go a step further and even hire some of your clients as marketers or partner with them and this will make others see how well you treat loyal customers which will encourage them to be even more loyal.
7. Personalised Email Communication
Email marketing is like the most effective way of marketing. Even though it has been around for more than twenty years it has not really lost its touch and it remains one of the best ways of communicating with your clients. It is very possible that you are not the only one sending emails to your clients and when her email is flooded with new mails she probably don't open all of them. That’s why you need to make sure your email stands out by personalising the mail. Begin with your clients name while you are writing the email and it will most probably make her want to open it. Generic mails are mostly deleted before the client can even look inside of it.
8. Engage Your Followers
It is also very important to make sure that you engage your followers. Not just on social media, you also need to engage them when you are with them. And after the session keep them updated by posting content on your social Media pages and your website. Respond to their questions and reply to their comments too if you can. This shows that you care about your clients which is very important.
